I've had a lot of success in the past for correctly marketing our listings. Cleanliness sells, location sells, appearance sells, and over 94 % depends on price! So given every thing is in order, priced competitively, and well marketed, but no shows at all what would you encourage the owner to do? Sellers are very impatient these days.
Since we price very competitively, and we have lots of experience selling, we very seldom ask the seller to reduce the price. Sometimes sellers want to cut price drastically, and we advise raising the selling commission for the buyers agent as an incentive. For example if we increase the selling commission .5 to 1% more often than not in the past, we were able to sell the listed property fairly quick. In this market it is a lot harder because we are carrying so much inventory, that it is hard to get noticed. Builder are offering closing costs, furniture, huge commissions, trips and buyer incentives. How do you compete? You are already priced right, no repairs, or staging are needed, but absolutely no traffic in your listing or the neighborhood! I'd love to hear your responses.
James Crawford ABR, Broker Associate
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