Even in good times, real estate is an industry where over 80% of the agents will not make it. Most agents never survive in real estate because they did not enter the business with their eyes open. They became real estate agents because they assumed you can make quick easy money and a lot of it. They were enamored with a false image without looking at the reality of what it takes to survive. Long hours, and many dissappointments do pave a pathway for success. We can learn by our mistakes and no repeat them in the future. Those that cannot grasp it sometimes takes many months to close a buyer when there is an excess of inventory, and that is almost impossible to sell a home while interest rates are high and no one is looking to buy a home...will just not make it. Instead of saving money when times were good, many agents spent whatever they earned and more on expensive cars, dining out and vacations with no expenses spared. The reality of real estate is quite different than watching an easy home sale on TV. There are times where we have many months of no closings, followed by a great month where just about everything we earn is due on maxed out credit cards, estimated taxes, catching up on bills. For survivors in the industry, success has always been built on common sense. Having separate charge accounts for personal life and business, for keeping a set of books to see profit and loss, keeping spending in control, placing funds aside for taxes and expenses and most importantly lead generation.
The false notion that times are just around the corner and magically fall into their laps has caused the demise of many an agent. They assumed that their sphere of influence, referrals, relocations would pull their butts out of the fire at the last moment, and are easily disappointed when once loyal clients list or buy with someone else. The secret of surviving and making a great living in real estate has always come from being a self starter and consistently developing your own leads. It is built on actual sales knoweldge, and understanding the fundimentals of marketing and sales. Success cannot be purchased at seminars, with real estate software or even Blogging. If you have no real estate skills of plans, and don't really understand the basics of real estate...Blogging is not going to help. Success starts with a plan, a budget, a purpose and a solid source of lead generation that delivers good and bad leads to every day. Do you understand real estate? Do you have a plan? Those that do will survive, and their clients will not be dissppointed. Better yet...these agents will prosper even in tough times!