Many of you know the secret to my success in Atlanta real estate is the web. My business have been Internet based now for over 12 years. I am a national speaker and trainer on Internet market and the fundamentals of SEO, and I understand how to get to the top, and stay their. I also know that outbound dead links is something that is very counter productive to a website, and I try to check out my Atlanta real estate sites occasionally and remove or edit them because they will hurt page rank. Well, last night I found a dead link to another agents site on my Atlanta real estate website. These are links categorized by state for real estate agents, mortgage sites, home inspectors, real estate directories and anything that is real estate related. The one key was that they had to have a very decent page rank a P3 or better, and they have a referring link back to me. Another item is that since I used to do a quite a bit of public speaking, many of these sites were from agents I've personally met when doing a seminar. So this was a shocker for me... So here is what I noticed... 40% of the links are now dead! Agents are real estate related websites are showing the collateral damage from this major downturn. The real estate agents and related industries have abandoned their web sites, given up incredible domain names, are not paying their hosting company, and their accounts have been suspended for non payment. It was a shocker to see this, because the Internet is what has saved us this year as it has for the last 12 years. It is the only thing that buyers are using to buy homes or Atlanta real estate these days!
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Jim,
Great points to keep in mind. I haven't been all over the internet until a couple months ago so I am hope to see the benefits soon.
Hi Jim
Great information, this is the time for the real estate professional to increase your presents.
Good luck and success.
Lou Ludwig
Hello Jim, you are a great example of riding and staying with the growing trend of real estate marketing on the Net! We are doing our best at this end to take up the slack that the other agents are leaving us! John
Hi Jim, great info. So many of us create a website, but forget about the maintenance. Thanks for the tip!
Jim I don't spend one red dime on newspaper or television adds any more. The internet is free and has them beat hands down.
Debbie Aldrich Salt Lake Real Estate Salt Lake County Real Estate Blog (Keller Williams Realty 801-870-0606) The Internet works big time if it is used corrrectly.
Lou Ludwig CRB, CRS, CIPS, GRI, SRES, TRC, e-PRO, (Ludwig & Associates) I agree. For the last 2 years I have been working on all of my websites. It is paying off.
Alexander-Slocum REMAX Team - Vancouver WA Real Estate (RE/MAX equity group, inc. - Vancouver Washington) Taking up that slack is easy of we know what to do. Also, there will be less competition getting to the top!
Jennifer Lew (DocuSign, Inc.) Miantinence is always the key...most agents buy a website and nver look at it again!
John Walters Slidell Real Estate Slidell Louisiana Homes (Frank Rubi Real Estate, LLC) John, I used to go door to door, cold call, saturate a blanket mail to a subdivision or zip code, hold open houses. I do not do any of the above, and we are still earning a good income even in a lousy market. The key is paying attention to the web, maintaining it, and growing it. Taking care of the web has turned into a full time job for me.
JIm, I am just now really focusing on my website. I've had it for over 12 years and never made it work for me. I'm sure some of the 40% just changed something and the link no longer works. Many others are truly people getting out of the business. You inspire me to do better with my site!
Connie Harvey Realtor Nashville TN Real Estate (Prudential Woodmont Realty) The Internet is the most powerful tool a real estate agent could ever have.
Jim, I spend at least an hour a day trying to improve my SEO. I hope it works!
Hope you have a great day!
Paul
Paul Henderson, Realtor ® Lacey & Dupont Washington homes (RE/MAX Professionals & Four Seasons Inc.) It does work but it like watching a pot come to boil. It is slow and then the phones start to ring.