Home not selling? No Surprise to other Agents! They know your agent is a sleep at the wheel! Old photos, poor photos, no photos in the MLS! No comments to embellish the sale of your home! Wow! Whom have your hired? It is no surprise to other agents when a home is not selling. It is so poorly represented in the MLS who would want to come by your home and see it?
When your home is listed and is just sitting on the market because it is not marketed correctly....Did you know it is unethical for another agent to contact you and tell you the mistakes your listing agent is making? But Hey it is your dollar, and your home Mr or MS Seller. Other home sellers would insist upon some accountability of their agent.
This MLS Photo has a date picture of last April 6,2006 Expired! By the way re-listed again with the same old photos! Recycle those old digital photos is a real time saver for agents!

Just went through the trouble of listing your home again? Why is your agent using old photos with the old year old dates in them? What's the point?
Your agent didn't even have time to get out of the car to take the photo of the front of your home? The photo that will appear on every agent and brokers site in your town, because we share listings now through broker reciprocity? Drive by photo shoots? Are you paying this person?

Your high end home is now on the market for over a month, and there are no listing photos online! Mr or MS Seller, do you realize that over 85% of all homes are sold by their online presence? Al the homes except yours. Homes without photos the days are skipped over.

What is your agent advertising about your home? "Motivated Seller bring all offers. Owner is in process of moving out & making repairs."
On a year old listing that recently expired...." HOME SHOWS GREAT, WONT LAST! BETTER HURRY!"

Is your home really worth your asking price with a photo like this? Maybe the agent was still talking on the phone when they snapped this picture.

My favorite are the sideway photos! Everyone loves to guess what they are looking at for 15 minutes!
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Jim, you nailed that one! A great reminder to all of us to make sure our systems are set up to best take care of our clients.
Jim,
How very sad that client's get that low of a level of customer service from a licensed real estate agent.
Fran
Irina "toooooooo funny! ... Sad, but how TRUE!! "
Carole too bad we can ee them everyday for years! LOL!
Jared Thanks!
Fran Sometimes I thing the seller gets what they deserve! No commission, no experience, no service, and no results!
I don't understand why agents don't use photos to enhance their listings. I see photos like you examples all the time. I am not a professional photographer but I try my best to make sure my photos show off the best aspects of the property. In my area a lot of the land for sale has no photo, as do far too many homes.
My first listing was an expired with 1 photo that had the car side view mirror in the corner. Took some nice photos and got that home sold!
Rita I love the multi million dollar homes with 1 photo.
If one picture is worth athousand words , how many words are "0" pictures worth?
Ana it iis sad! :(
Great post and good tips. You really have to wonder how some agents make it in this business.
Steve I think anyone with a conscience would!
Brad too long!
So, my one-hand night-time drive-by cameraphone artwork isn't good enough?
How about I just post the 1996 County Tax Roll photo, the one with numbers at the bottom that looks like a mug shot, with snow on the house, back when the house was yellow, before the porch was built?
I mean, how much work do you expect an agent to do?
Good post, Jim.
Jim,
Its amazing how often we see this stuff. How about the snow in June! LOL! Good post :)
Hey Jim,
You and I think alike when it comes to marketing...I try to add as much data to a listing but of course I still get agents asking me things that are in plain site instead of them reading it right there. I did have one agent once tell me I should not post something in the remarks section and told him politely that he should report me to the MLS if he didn't like my criteria. He obviously had nothing better to do. I laughed.
On This one I bet the agent drives a white car!
I love all the comments! Real estate really is about providing it at its highest level. The word "Performance" comes to mind. Bad photos, comments that sellers may be unaware of are very visible to all us other agents, and yet we are not allowed to tell the seller "By the way...did you know that...?"
I also feel that is correct, but in the meantime...at least some of them are good for a joke. How about all the photos with snow in them and the caption says "NEW LISTING!!"
Elaine If they cannot sell their own home, why trust them with yours? LOL!
Rick and Lynn I love it! "...earn your commission instead of lowering the price and working off the work that someone else has done. "
Jim, great post. Sometimes a little common sense goes a long way. I love the sideway photos, how true! Thanks for the super contribution to our group...
Hi, Jim!
Again, great post...as always!
Isn't it sad how often we see posts like this. The multi-million dollar homes you mention with 1 photo...or NO PHOTOS! We put a lot of time (and money) into our marketing for all of our clients, from the $100,000 condos to the $3 million estates. It's so frustrating and annoying trying to show some of these other listings with little or no information!
~Maura Gebhardt
Marti the sideways photos are always great at the end of a long day! I feel like my eyes have failed me!
Emilie you are more than welcome.
Nancy I forgot about the too dark photos!
Jay The sellers? The ones that hire the agent? Thye ave delegated too much and are not in the loop. Sellers need to be more in the mix approving MLS entries and photos.
Maura Thanks a bunch! You are right... at any price they need photos.
Chris I agree it is service that clients deserve. No one has ever complained about full service real estate if they get their monies worth. These pictures however tell a different story!
Scott well said! Thanks!
Linda Unbelievable! You wonder what was the excuse? "I never got around to it?"
I've worked for several hours this evening getting a new listing up and running with great photos.
Here's a sneak preview. Not finished, tune in later! I wonder why agents date their photos? I can always use help when I' working photos.
Horrific property photos always bother me. I do not understand why anyone would put such awful pictures on-line and I am assuming that these same pictures are used for brochures. I have called agents to let them know that their photos are unrecognizable. Some agents did not seem to realize how bad the photos looked on-line.
Amen. An agent in our area listed a property. It recently was withdrawn from the market after 110 days on market. Here were the listing remarks that were in the MLS and realtor.com
"because this is new listing i have not made measurments"
This is real estate malpractice. And just so you know the spelling error was in it as well.
I just do not understand how such agents get listings in the first place.No pictures, or bad pictures and room sizes 0x0.
No description. I recently got an expired listing. The seller asked me what I would do different.I did not want to point out those things .I just said I would market it and have good flyers. I hope he sees the difference. I am still waiting for a buyer.
Frank I think we really have to ask ourselves do those agents even care what the photo looks like? Ther really don't care! They should be foreced to wear this button....SEE BUTTON BELOW~
Robert It goes beyond negligent!
Gita It is easy. Since I have listed and sold many expired and withdrawn listings, they were most probably listed with a friend, relative, or tennis buddy with little or no experience. Or they were listed because someone in real estate was willing to list it with little or no commission.
Kay it really does look good!
Jim,
All the examples you sited are sad but true. Shocking how people don't hold their agent accountable. I always pass on listings that have no pictures no matter how "perfect" the comments say the home is for my client.
Jim, I couldn't agree with you more! All of these examples and more are among the ones I'm using in my "Lazy Agent" series of posts. The main thing is, I'm surprised more sellers don't see how badly their home is being marketed.
Anthea - You hit the nail on the head! It is about accountability.
Leanne - Sometimes they are not lazy...but clever. I also think there is a compromise from teh seller on commission, relationship etc.... Who could put up with such bad service? And for so long a time?
I got a call from a very sweet lady the other day that found me on the internet and she said her house had been on the market for two weeks and the agent still had not returned with the lockbox or to take pictures to put in the MLS. I really wanted to tell her that the agent works for her and she should hold her accountable but I couldn't because she had already told me her home was listed with the other agent. She offered to pay me to come take pictures so at least photos would be in the MLS but I explained that I could not do that. It just broke my heart especially after she told me why she needed to get the house sold. This was her fourth agent and the house has been on the market for offer a year and expired three times before. She was told that this fourth agent was the best around. I felt so sorry for her. We really must remember that it is the client that suffers if we do a poor job.
Hey Jim,
Off subject since i think I already commented here.. I heard you had a nice lunch with Colleen...we both spoke very highly of you. Good going my friend!
Kimberly is that not sad?
Neal Thanks! I had a great time with Colleen Kulikowski, Tim Maitski, and Nattalie Cornwall from Active Rain! If you thought these people were great online, they are phenomenal in person! A great way to network, learn, and brainstorm... A very productive session! I am already thinking of loads of great new marketing ideas since our little luncheon! Eventually I would love to form a small Internet based mastermind group to focus and define new strategies for Internet marketing real estate, leads generation, and of course SEO for real estate.
Any listing can be cancelled, talk to the broker if you are not satisifed. It sounds as iff you are not asking the right questions when hiring an agent to represent you. Alos, you have to listen to your agent regards to price and appearnce, If you are not, you are just listing your home. Most sellers prefer to sell it.
Good luck to you!
Hi Jim,
The agents who post bad photos or no photos only help me. When those listings expire without selling, the sellers have usually done some research second time around to see who really is doing a good job of marketing. I have often received calls from the competition amazed that they sent a prospective buyer a list of properties to consider and most of the ones they want to see are mine. I just chuckle to myself. I do all of my own photography, all photos are enhanced in photo editing software and I do all of my own virtual tours so I can control the quality. I take hundreds shots for each property to get the best photos I can. Good photography is part of good marketing. I am having an off-the-charts year in a very slow market because I put time, thought and common sense into my marketing.
This Active Rain Group is "The Art of Marketing You." All of the marketing you do for a client reflects on YOU.
Sharon
SharonNyman.com
Somebody already said it - accountibility. The seller will find their way out of the hang up!
Thanks Jim, About half of the listings I have were listed with one, two or even three agents before me. I do not work expireds. The Sellers usually find me through advertising for my listings or "Just Sold" mailings - all done with good photos of course. Here in the Florida Keys 75% of the buyers are from out of the area so so it takes a powerful marketing presentation for them to get in their car or on a plane to come see a listing. Poor photos simply will not do that, yet I just checked and 17 out of 38 homes listed at $3 million and over in our zip code have only one photo! I have stared adding "lifestyle" photos to my virtual tours. Here is an example with the lifestyle photos at the end:
Virtual Tour
Sharon
Sharon same here! I was think the other day how many new homes in Atlanta over 1 million dollars have no extra photos, no virtual tours, and no unique descriptions.
Nelson that is the way it should be!
Noelle it affects us all. It makes us all look bad.
Jim, I have read this post several times and I must say, I find it hard relate with you on this one. These photos are brilliant, one word CHARACTER! :)
I still can't believe I could have closed all of those past properties by using my phone camera, so much money & time could have been saved! These agents should hold educational seminars!
Good Post
JC Wood - RE/MAX Aerospace Realty
Brevard County Real Estate
How sad but so true. You see so much of this. Thanks for bringing this up.
Expires listings are so often not priced right and that is the reason they expire --- not a poorly taken photo. Here in Southern California if a home is price right it sells, photo no photo.
Lorraine or Loretta Kratz-Certified Negotiation Consultants (Crescent Moon Realty, Inc. & Land N Sea Auctions.) Thanks for sharing. The price is right!