If your listing is sitting and sitting, are you minding your P's and Q's - Price, Quality, and Service? In this sensitive market, price must be at or below market level. Price is now the arrow in real estate for trying to hit a moving target! Now is not the time to try and see if you can attract someone who might be willing to pay for your overpriced listing. Even if someone does make an offer, be careful that the agreed sales price will indeed appraise. Hand in hand is the quality of your listing. Gone are the days of buyers paying top dollar for peeling paint and original carpeting. If your buyer is using an FHA loan or a VA loan, you won't be able to appraise or sell the house without first making certain repairs. While the government list of acceptable cosmetic and structural repairs has softened from former years, the buyer will not be given the loan if the siding is delaminating or you simply refuse to fix that leak because you feel you've done enough. What about service? Mediocrity, and apathy aren't solutions to selling a home! It is imperative that an agent is doing all they can to promote your listing. Some agents just do the 3 Ps - (1) Put the listing in the multilist, (2)Put the sign in the yard, and (3) Pray. The sad thing is that they do not have a plan. In the past these agents sold homes by luck or market demand. They were order takers. They cannot tell you what really triggered the sale, not can they duplicate it! Everything works and nothing doesn't. With 85%+ of all home searches beginning on the Internet, most especially with first time home-buyers, is your home and it's attributes getting the best Internet and web exposure possible? It is critical in this market before you list to make sure the listing agent you choose has the experience to get the job done!
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Good post, it is simple and powerful. Marketing is key in a competitive market and it balances between price.
I am with you Jim. When you take prospective buyers into a home you expect something fairly nice. I keep saying one reason many homes are sitting on the market is because they are a piece of crap. Who wants to pay top dollar for that?
Spokane Washington Real Estate - Ross Quintana 509-362-1966 (Team Quintana Real Estate - Keller Williams Realty Lic#3015) You are so right, and the balance is a tightrope! We must meet and exceed buyers expectations in this market.
John Walters (Licensed in Slidell, Louisiana) (Slidell, Pearl River, Lacombe) Exactly. I then have to ask myself, why would an agent list a home they cannot sell?