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Real estate websites. What works, what doesn't...some observations.

I find the number one thing that makes a real estate website successful is that it has to be found easily on the search engines with consumer terms.  I prefer to use terms like "Atlanta Homes For Sale!" rather than "Atlanta Real Estate." I am more concerned that a consumer find our site by looking for Atlanta SAT Scores on a Google search and showing up on page 1.  Not industry terms.  If a site cannot be found by the consumer there are dire cosequenses for the agent! It is like not having a real estate website at all, and that is like the athiest at a funeral...all dressed up with no place to go.  In other words, if a site cannot be found, it has no value.  A website needs to be found on page 1 of any consumer query.  If not, it does not offer service to the seller trying to sell, or the buyer looking to buy a home. We have to ask ourselves will the consumer use generic terms like "real estate?"  Or will they use terms that relate to a local market as in using the names of various subdivisions?  If the consumer finds a real estate website, likes what he /she finds but is turned off by filling out forms?  Or will a cumbersome IDX search ruin the consumer experience?  Success on the Internet is really a strategy.  Success on the cannot be purchased it is a thought out event.  Since I activley buy and sell real estae, and mostly from the Internet, I have to constantly revise Internet marketing ideas.

  1. Strategizing for Internet Profits In Real Estate
  2. Strategizing for Internet Profit In Real Estate - Part II

Jim Crawford

Jim Crawford REMAX

RE/MAX Paramount Properties  678-595-5283 Direct

Or  888-940-0074 Toll Free Office

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Comments

Jim,

Thanks for some great pointers!

Posted by Sabine Pyrchalla over 5 years ago
Anytime.  I find out that most that speak on the subject are not in sales.  85% + of our work each year comes directly from the Internet.  I have been on the Internet for over 11 years, and for those years it has accounted for at least 50% of our business each year.
Posted by Jim Crawford ~ Atlanta Real Estate-ABR E-PRO (RE/MAX Paramount Properties) over 5 years ago

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