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Internet marketing. SEO - Some realities, drawbacks and tools.

Atlanta realtorsI read loads of Internet post of so called real estate professionals that turns out to be more hype than reality.  I  have been on the Internet for over 12 years, and over 85% of our income is directly Internet related, I 've made a lot of observations that directly impact my Internet business, and consult with real estate web developers, programmers etc.  One of the main factors once a website is found on a search query is the load time of the page.  If the page does not load quickly, the buyer move's on.  No sale!  It is a frustration factor.  So no matter what materials are contained in web page, the rule I used to use when dial up predominated the market was a 14 second load time.  Since broadband usage now comprises over 52% of all users, I've raised the bench mark to the audience I would like to reach.  However there are limits.

Many of the speakers, and seminar hosts today focus on the glitz in the business rather than the limitations of the technical realities and limiting factors of selling real estate or actually selling anything on the Internet.  It is interesting how much BS gets a pass.  High five, and attaboys/girls are the norm. But then again these seminar hosts, moderators, and so called "experts" do not sell real estate on the internet,  They sell services, and seminars. Perhaps they can hook you up with a coach for a monthly fee, or have you enrolled in a Internet boot camp, or enroll you in a pay per click plan that will never work!  All for a nominal fee of course.

I was recently looking at a so called # 1 real estate sites of the year,  loaded with Awards, and Accolades to the MAX!  And as I was looking at the site, I realized the load times of the web page was off the charts! I mean this website was so loaded down it might as well be the the anchor for the Titanic!  I am talking about load times of over 280 seconds!!!!  No graphics were optimized,  there were distracting flash plug ins, cookies, script errors that all added to the mix.  Lets come into the real world people!  Why do we give awards to something that does not work.

If you have a real estate website, it is good to run some test once and a while to make sure it will ever work.  Here are some free tools I use to check load times. 

  1. http://www.hashemian.com/tools/page-load-timer.htm
  2. http://analyze.websiteoptimization.com

Jim Crawford

www.AtlantaBestHomes.Com

 

Jim Crawford REMAX

RE/MAX Paramount Properties  678-595-5283 Direct

Or  888-940-0074 Toll Free Office

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Comments

Very nice tools... Thank you for the post, Jim!

It took 2.233 seconds to load my website!  Yeah!

Posted by Art Hotes, CNE, e-PRO® (Liquid Blue Realty) over 5 years ago
That is a good thing.  I once had an agent plagerize my web page.  Lucky for me it took over 300 seconds for his page and scripts to load.  His major mistak was that it was too heavy into the graphics, and not text.  Text always works better.
Posted by Jim Crawford ~ Atlanta Real Estate-ABR E-PRO (RE/MAX Paramount Properties) over 5 years ago

If you really want to succeed, and not just to hear what you want to hear, you need a social media hub, like active rain, of your own, to target your demographic marketplace.

 Lean more at http://socialmediasystems.com/

Posted by Israel Rothman - upLog.org (SocialMediaSystems.com) about 5 years ago
Thanks for the free tools to check load times. I really don't know why so many sites out there have incredible load times. I just click to the next site.
Posted by MK Luxury Homes & Condos, Houston Luxury Homes about 5 years ago
Thanks!  I think many persons have a website very few know how to make it work!
Posted by Jim Crawford ~ Atlanta Real Estate-ABR E-PRO (RE/MAX Paramount Properties) about 5 years ago
Thanks for the free SEO tools! Any suggestions for pay per click seminars? I would like to take better control of this.
Posted by Team Gagliardi Daytona Beach Real Estate (Gaffs Realty Co.) about 5 years ago
I do not do any pay per clisck.  I achieve #1 top position without them
Posted by Jim Crawford ~ Atlanta Real Estate-ABR E-PRO (RE/MAX Paramount Properties) almost 5 years ago

Jim,

Nice tools! I didn't know about these and I have now already bookmarked them.

You wrote, "I was recently looking at a so called # 1 real estate sites of the year". I would really like to know where those sites were, out of curiosity. Since there are very few legitimate organizations passing out "real" awards for web sites, most "awards" are really just a way to gain inbound links to the other web site giving them out. "Just copy and paste our HTML code in your web page and it will display our wonderful award graphic showing your visitors your achievement for having a great web site." Ha! Maybe P.T. Barnum was right after all... there is a sucker born every minute!

Anyway, great stuff as always! 

Posted by Win Singleton, Web Designer & Associate Broker (Summit Web Design and Long & Foster Realtors) almost 5 years ago
Win  Real Estate SEO is a big business for a lot of folks.  I do organic!  LOL!  It works well also!  I think all too often in real estate is many folks think they can buy there way to success, it doesn't work that way...but hey, they'll still take your money!
Posted by Jim Crawford ~ Atlanta Real Estate-ABR E-PRO (RE/MAX Paramount Properties) almost 5 years ago
Jim, I couldn't agree with you more! Organic is THE way to go... as I do that for all of my clients too as just a part of building their sites.
Posted by Anonymous almost 5 years ago
It also is more effective and cost effective!
Posted by Jim Crawford ~ Atlanta Real Estate-ABR E-PRO (RE/MAX Paramount Properties) almost 5 years ago

Win knows that.  This is what i did this moring, what have you done lately.

http://activerain.com/blogsview/2555869/welcome-to-green-country-oklahoma-how-to-be-the-media-for-your-town

 

Posted by Israel Rothman - upLog.org (SocialMediaSystems.com) 7 months ago

Israel Rothman - upLog.org (SocialMediaSystems.com)  Thanks for sharing...I created 2 new WordPress Blogs today!

Posted by Jim Crawford ~ Atlanta Real Estate-ABR E-PRO (RE/MAX Paramount Properties) 7 months ago

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