Since our real estate business model is mostly Internet, we receive loads of calls from buyers that have loads of questions, but do not want an agent. They only want to work with the listing agents. Their thoughts are they are going to get the listing agent to come off the commission because there is no othr agent to work with! IAt this point, they ask for the address, which I do not have on my website..and I advise them I only provide detailed information for our CLIENTS. If they ask how they are going to find out where the home is, I tell them this is where the adventure begins.
In Atlanta, we have one of the most expensive MLS systems in the nation. An agents cost per year varies on the number of deals they do. It is not uncommon for an agent to pay over 15K to 20000 a year in MLS fees. Most other states it is less than $1000 a year! So why should anyone give out all free info? In this market it makes no sense. What also makes no sense is trying to get the listing agent to come off their commission. That is a negotiated contract. In some states to do so is a misdemeanor, and it is legally interpreted as inducement to breach of contract. It is essence running interference with a legally recognized agreement.
When you receive calls like this, or a buyer comes in off the street and demand you come sigfoff your commission, how do you handle it?
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I hear that all the time down here...
people think that they, the buyer, are getting robbed with their own agent!
they think that THEY are paying because it HAS to raise the price of the house and that FSBO means price without that commission added to it
they don't know that the seller's eyes look more like this --------> $ $ $ $ $ $ $ $ $ $
when they show up at the door...
I tell such people that homes are priced with a commission already imputed in the pricing structure. The buyer's cost is more or less unrelated to the fee that the seller is paying to their LA, and in any case the same fee is usually paid whether or not whether or not the LA has to split a fee with a cooperating agent.
Then I ask whether the buyer realizes that the listing agent will be by definition representing the seller. Don't they realize that working with a buyer agent that represents THEM can save them much more than trying to interfere with a private contract of which they are not even a principal?
I say something like - you pay the same price for a home whether or not you use a real estate agent: The seller usually has already agreed to pay the listing agent a fixed commission - say 6%. So whether you buy the house by yourself or through an agent, the listing agent gets a 6% commission. Therefore, in most cases you cannot approach the seller for a discount, since the seller is paying 6% no matter what - either 6% to the listing agent, or a split of 3% to the listing agent and 3% to your agent.
If you work with the listing agent, that agent is actually negotiating for the seller, not you the buyer. The best way to be certain that an agent is working in your best interests is by signing a buyer representation agreement with me. The buyer's representative works for, and owes fiduciary responsibilities to the buyer and has the buyer's best interests in mind throughout the entire real estate process.
Trust me to negotiate a lower price and a much better deal than you would get by trusting someone who is contractually bound to represent the seller of the home you are interested in.
I also ask if they have access to information about recently "sold" homes in that area. If the say yes, I ask them where they got their info. Most say no, I reply why would you want to blindly negotiate the price, does this make good business sense to you?
If I find out they want to go to the listing agent I end the conversation. If they just want to ride around I give them a list of homes with the address and even a street map. If they are going to go the listing agent and are successful at keeping me from finding out this saves me from driving them around first.
I sell resort homes and there are a lot of wanna be buyers to weed through. It has not been a problem. Actually it has made me a lot of money.
Jim,
I hope my MLS doesn't start like yours. Addresses are available on MLS public site and most broker sites, but not Realtor.com. Addresses are available on Realtor.com starting this summer.
I get lots of people with the same impression. My response has just been I don't do that. Never thought of the interferring with a negotiated contract.
Love the "I tell them this is where the adventure begins." line.
Jim,
These buyers are trying to save a buck, but in doing so, they are trying to save the same buck the seller is trying to save. If we could just get to a point where each side of a transaction paid their own agent, things would work so much better! Sending dollars across the centerline in a sale is the root of the problem, and using a Buyer Broker Agreement is the first thing that NAR should be pushing on in this arena. We'll see!
Wow! A lot of great comments here! Atlanta FMLS is broker owned, That is the major reason for pricing.
Actually one observation i have made...when the buyers do this try to go directly to the listing agent...they have no money! The best story I ever had with a buyer was one that in the end cut me out, and purchased with a builder without representation. Two days later she called up and said she had issues with him. I asked who he was, how much she put down, and told her to see a lawyer. The builder was a sleaze, declared bankruptcy a few days later..with her 60K deposit! That is what a buyer gets for being too greedy!
Jim: Maybe it is time to charge an hourly rate for information, attach a 900 number for the buyer to call ?? LOL. For an appointment call 800-000-0000 for information and unrepresented tours call 900-000-0000
Buyers (and sellers) need to understand that the price that is paid for the home, the market value, if you will, is based upon the fact that real estate agents are involved. We've all seen buyers overpay and sellers undersell when they are unrepresented, simply because they are uneducated about the property value or assume that they are "getting a good deal." So much of our time can be wasted by individuals that don't value our services...that is the hardest part of this job!
Thanks all!
Phylena Yes it is good to be reminded for our fees in Atlanta that I do not give it away for free! Buyers that do not need a buyers agent to represent them like I said earlier...enjoy the adventure!
Mary Many are so obnoxious with the "It's all about me attitude..." You couldn't pay me enough!
Kelly There is no free lunch, but it is OK to waste our time? I don't think so!
Chrissi The rules have all changed from subagency, to buyer agency, and transaction brokerage... You are right, especially when many of the agents don't even undestand it! Where are the brokers?
Great posting James my friend.
Perhaps they should know that they will have you representing them and let the listing agent represent the seller. Given that, maybe they should think about whose interests are most important to the listing agent? The buyer who just walked in the door, or the seller who has employed the listing agent (OK so it is the brokerage who has the agreement with the seller) to sell the home?
Neither the seller nor the buyer pay the commission either. It is the transaction itself that does. No settlement, no commissions!
We are selling one of our own properties and when I wouldn't budge on a listing price as much as a potential buyer wanted me to, they yelled at me about how I "didn't even give them the X%" because they didn't have a Realtor! As if it was a given that they would just "win" that much off of the price. Needless to say, we didn't come to terms!
I agree with the above: Next. If they are already in that mindset, they will go into contract, or almost and then start hammering your fee. No way, deal with clients who appreciate ALL of your services.
And PS, glad I don't live in Atlanta
Paula that is very interesting! That is the first I've heard of that concept but I like it. If an agent isn't ffering full survice to an unrepresented buyer or are acting as a transaction broker,,,why no tpay less than full compensation? Their statement of liminted representation under the law is also limiting the amount of service they are offering...just ministarial duties... Wow! Some real food for thought here!
Lisa Keep the competition down? We've grown from 13000 agents 2.5 years ago to over 44000 today!
Wow those are High MLS Fees! Seems to me like there is some thieves running your MLS Office.
We pay $280.00 a year in Boise, ID for the SouthWest MLS Information. However it may also be that there are more Realtors in the Boise Area per capita then any other city.....
Jim,
I'm curious from your above dialogue with a caller how you transition "I advise them I only provide detailed information for our CLIENTS" and then tactfully turn them into a client?
Megan You Live inthe real world! MLS fees should not be more than that!
Jared We try to do that! These days a lot of them are very arrogant. I tell them "Enjoy your adventure!" When they ask what is that? I say "You trying to find out who the listing agent is!" Have a nice Day!
Since I don't do dual agency, I tell my sellers that I'll charge them 1-1 1/2% less if I sell their house to a buyer customer. I also let them know that there's only a 20% chance that it'll happen as most transactions take place agent to agent. My sellers can net more this way.
Pat I do not do dual agency either!